The Cogent Collective is a community of world-class Marketers and eCommerce leaders focused on finding the best MarTech solutions in the least amount of time through our consultancy services

The challenging MarTech landscape

Over the last 15 years the MarTech landscape has grown from a few hundred to nearly 20,000 vendors. Trying to find the best right solution for your business is harder than ever. Peer opinions matter but they don’t always have the same tech stack or business needs.

A Brand’s Dilemma

Brand leaders have tech needs all the time but they don’t have the resources to properly curate and vet solutions. This often leads to brands having to replace vendors more often than they would like. This ultimately costs the brand time and money.

The solution

At Cogent, we make finding and securing the right MarTech solutions effortless. From discovery to negotiation, we handle every step of the process so you can focus on driving results for your business. And the best part? Our services are complimentary for brands—vendors cover all fees, and our process is 100% transparent.

What We Offer

Tailored Solutions

We dive deep into your needs to identify the perfect MarTech tools for your business. Whether you’re looking for CRM, marketing automation, or analytics platforms, or something in the 80 other categories we specialize in, we’ve got you covered.

Financial Negotiations

Negotiating can be the most difficult task during the MarTech search process. Determining value can be subjective. We leverage our years of sales experience and negotiating skills to get our brand customers the best deals possible.

End-to-End Support

From discovery and vendor demos to negotiation and onboarding, we’re with you every step of the way. Our goal is to save you time and secure the best possible solutions.

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THe Martech matrix

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