Why Cogent and how we operate

Deep Market Expertise

We bring specialized knowledge of the complex and rapidly evolving MarTech landscape, helping you quickly pinpoint solutions tailored to your specific needs.

Vendor Vetting and Shortlisting

We will efficiently narrow down a vast range of available options to a targeted shortlist, reducing the time and internal resources required for you to navigate numerous vendors.

Objective Guidance

We offer unbiased advice and recommendations, free from vendor incentives, ensuring the best possible fit rather than pushing a specific solution.

Negotiation and Better Terms

Leveraging our industry experience and vendor relationships, we will negotiate more favorable pricing, contract terms, and service levels, potentially resulting in significant cost savings and improved outcomes.

Accelerated Decision-Making

We streamline the entire selection and evaluation process, enabling brands to adopt and implement technologies faster, ensuring quicker returns on investment.

Strategic Alignment

We help ensure the selected technology aligns strategically with your broader business objectives, preventing mismatches and costly missteps.

Reduced Risk and Increased Confidence

Working with us reduces the risk of selecting the wrong tool, minimizing financial and operational setbacks, and providing greater confidence in technology decisions.

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How it works

Consultation

We meet with your team to understand your goals, challenges, and needs.

Research

We develop a custom RFI and curate an extensive list of potential vendors

Vendor Match

After careful consideration, we shortlist the best vendors for your business.

Collaboration

We work together to dive deep into the curated options but we handle all the communication and negotiations.

Seamless Execution

From demos to negotiations, we handle the heavy lifting, saving you time and effort.

THe Martech matrix