Author: Sean Simon

As eCommerce professionals, we're always on the lookout for innovative strategies to boost revenue and optimize our operations. In a recent episode of The MarTech Matrix podcast, host Sean Simon … Continue reading Retailers Are Turning Into Media Powerhouses

As Chief Marketing Officers, we're always seeking ways to drive growth, enhance customer experiences, and stay ahead of the competition. The recent conversation between Sean and Guy Yalif, CEO of … Continue reading The Future of Website Personalization in Now

🔍 Discovering Hidden Customer InsightsImagine you're a marketer for a company selling fly fishing equipment. You naturally target individuals interested in fly fishing, right? But what if I told you … Continue reading A Window into the Walled Gardens: Who are Your Customers, Really?

In the bustling digital marketplace, where every click can lead to a purchase or a pass, the power of data analytics and strategic marketing has never been more critical. Imagine … Continue reading Unmatched Market Insights: Harnessing the Power of Real-Time Data

The New Frontier: Aggregating and Normalizing Data for an AI-Powered Future In today's rapidly evolving business landscape, data is no longer just an asset; it's the foundation of competitiveness and … Continue reading Future Proofing All Your Data

In the rapidly evolving world of e-commerce, businesses are constantly seeking ways to enhance their online presence, improve customer experience, and boost their sales metrics. One of the most talked-about … Continue reading Headless Commerce: When to Make the Leap

Once upon a time, in the bustling world of retail, there was a common misconception that bombarding customers with daily emails was the golden ticket to securing their loyalty and … Continue reading Many Loyalty Programs are Getting it Wrong!

In the ever-evolving landscape of e-commerce, businesses are constantly seeking innovative ways to enhance the customer experience and streamline the online shopping process. A key challenge that many face is … Continue reading Merchandising Magic: From Manual to Automatic

In the evolving landscape of digital marketing, brands are continually searching for effective ways to measure the impact of their advertising efforts. Two dominant approaches have emerged: Incrementality Measurement and … Continue reading Media Measurement Tools Require a Strategy

In today's digital age, where the cost of customer acquisition is continually rising and the effectiveness of traditional marketing strategies is waning, businesses are in dire need of innovative solutions … Continue reading Conversion Rate Optimization: Predictive and Personal