Author: Sean Simon

In the latest episode of "The Martech Matrix," host Sean Simon converses with Ben Hsieh, Co-founder of Synapbox, a company poised to transform the traditional focus group model into a … Continue reading Revolutionizing Market Research: A Deep Dive into Synapbox

In an era where personalization and efficient use of digital real estate are paramount, e-commerce brands are increasingly leveraging second-party data to tailor consumer experiences and monetize underutilized website areas. … Continue reading Enhancing E-commerce Margins through Second-Party Data and Monetized Dead Space

The audio media channel, once a niche market, has exploded in popularity, becoming a dynamic platform for advertisers seeking to engage with specific audiences. As Pete Jimison highlighted in his … Continue reading The Rise of Audio Media: A Goldmine for Targeted Advertising

In the digital marketplace, your website serves as the heart of your e-commerce operation. It's where impressions are formed, decisions are made, and transactions are completed. However, when customers encounter … Continue reading The Cost of Ignoring Website Friction in E-commerce

The Rise of CTV Advertising Connected TV (CTV) advertising is undergoing a transformative phase, driven primarily by the shift away from traditional television viewing towards more affordable streaming options. This … Continue reading The Current State of CTV Advertising and Opportunities for Performance Marketers

In the ever-evolving landscape of advertising, Digital Out of Home (DOOH) advertising is breaking new ground. Once confined to static billboards and posters, outdoor advertising has undergone a digital revolution, … Continue reading The New Frontier: Digital Out of Home Advertising

In the competitive landscape of e-commerce, where differentiation is key to consumer engagement and loyalty, the strategy of "Complete the Look" merchandising has emerged as a critical lever for enhancing … Continue reading The Strategic Imperative of “Complete the Look” Merchandising: A Multi-Dimensional Perspective

As the digital landscape continues to evolve, audio advertising, encompassing both streaming platforms and podcasts, has emerged as a dynamic channel for engaging with audiences. Despite its potential, the industry … Continue reading Tuning Into the Future of Audio Advertising

In the fast-paced world of advertising, efficiency is key. Advertisers constantly seek innovative ways to reach their target audience effectively while maximizing their return on investment (ROI). One of the … Continue reading The Essential Role of Mixed Media Optimization Platforms in Streamlining Media Planning

In the realm of social media marketing, content is king, and video is its crown jewel. With the rapid evolution of social media platforms, the demand for high-quality, engaging video … Continue reading Maximizing Social Media Impact with Dynamic Creative Workflow Platforms