MarTech Search Services
A professional search service for high-consideration marketing technology decisions with long-term impact.
Cogent White Glove is used for core MarTech evaluations, platform replacements, and custom RFPs, helping brands make confident decisions without unnecessary anxiety.
When to Use White Glove Search Services
White Glove is designed for situations where:
- A MarTech decision will impact the business for years
- Multiple stakeholders are involved
- Requirements are complex or unclear
- The cost of a wrong decision is high
These decisions don’t need to be rushed — but they don’t need to drag on either.
What Makes Cogent’s MarTech Search Different
Cogent accelerates the early stages of the MarTech buying process by leveraging the collective experience of our community.
We help brands:
- Clarify real requirements (not vendor-driven checklists)
- Cut through crowded MarTech positioning
- Understand what actually works in market
- Evaluate vendors with confidence
Our role is to reduce uncertainty, not add sales pressure.
The Cogent Process
While every engagement is tailored, our process typically includes:
- Deep intake and business context analysis
- Market mapping and vendor shortlisting
- Custom RFI and RFP development
- Structured vendor conversations
- Decision support and evaluation
We remain neutral, practical, and focused on fit.
Who This Is For
White Glove is ideal for brands that:
- Are preparing for a high-impact MarTech decision
- Want expert guidance without vendor bias
- Need clarity in a noisy and crowded market
Start a search
If you’re exploring personalization and localization and want clarity before committing to tools or platforms, let’s talk.
