Cogent Momentum
Embedded revenue partners for MarTech vendors who need deals to close.
Pipeline that doesn’t convert.
Forecasts that miss.
Deals that stall after the demo.
We’ve seen it because we’ve lived it — and we know how to fix it.
Why Deals Stall
Most growth-stage MarTech vendors run into the same pattern:
- Pipeline stages reflect activity, not buyer commitment
- Forecasts are inflated and unreliable
- Reps can’t clearly articulate why you win
- Deals lack structure and stall mid-cycle
- A strong product gets a weak narrative in live conversations
The product isn’t the problem. The way deals move through your pipeline is.
What Cogent Delivers
We don’t replace your sales team. We embed alongside them and fix what’s leaking revenue.
- Pipeline Reality Report — an honest read on what’s real, what’s at risk, and what isn’t coming back
- Deal Strategy Support — hands-on guidance on your top live opportunities
- Messaging Refinement — sharper positioning and narrative that actually lands with buyers
- Sales Playbook — a repeatable system built on buyer commitment, not seller activity
- Weekly Deal Reviews — structured inspection on every active opportunity
How We Work
We engage your live deals from week one. While we drive momentum on the opportunities already in front of you, we rebuild your pipeline to reflect reality and install a sales system your team can run after we’re gone.
The principle is simple: deals must earn their stage. Buyer commitment — not seller activity — moves an opportunity forward. When that’s the standard, forecasts get honest, conversion gets predictable, and reps stop chasing deals that were never going to close.
Who This Is For
Cogent Momentum is built for MarTech vendors that:
- Are between $2M–$20M in ARR
- Have a sales team of 3–15 reps and an active pipeline
- Sell into marketing, eCommerce, or growth leaders
- Watch deals slip, stall, or convert inconsistently
- Are a US or non-US vendor entering the US market
If your pipeline looks healthier than it converts, you’re the right fit.
Engagement
Retainer plus performance upside — so we share the outcome.
Frequently Asked Questions
Q: What size MarTech vendor is this for?
A: $2M–$20M ARR vendors with a sales team of 3–15 reps and an active pipeline. Below $2M you’re typically still finding product-market fit. Above $20M you’ve usually built dedicated revenue ops in-house.
Q: How is Cogent Momentum different from a fractional CRO?
A: Fractional CROs advise. We embed and execute. We engage your live deals from week one while we rebuild pipeline and install the system — not just write a strategy memo.
Q: What’s the engagement model and pricing?
A: 12-month partnership with a 6-month checkpoint. Retainer plus performance upside, so we share the outcome. Specific numbers depend on team size and pipeline scope — we’ll share on a call.
Q: How fast can we expect results?
A: First 30 days: pipeline reality reset and momentum on your top 3–5 deals. By 90 days: a working sales playbook your team can run. Closed revenue varies by deal cycle length.
Q: Do you require sales team changes?
A: No. We don’t replace your reps. We make them better at moving deals based on buyer commitment instead of seller activity.
Earlier-stage vendors looking for positioning feedback should look at Vendor GTM Services. On the brand side, see MarTech Search and Performance Media.
Book a Call
If your forecast looks better than your close rate, let’s talk.
