Marketing technology platforms, vendor reviews, and category deep-dives.
In this comprehensive blog post, we delve into the world of Conversion Rate Optimization (CRO) and provide you with practical techniques to enhance your website's conversions. Whether you're a business … Continue reading Conversion Rate Optimization (CRO) Demystified: Techniques to Enhance Conversions
Social media advertising has become an integral part of every marketer's toolkit. With millions of users scrolling through their feeds daily, it's crucial to capture their attention and make a … Continue reading Creating Engaging Social Media Ads: Dynamic Creative Best Practices
2023 is turning into the year of efficiency and optimization and at Cogent we think that's a good thing! We are helping brands reduce their "ad tax," increase their margins, … Continue reading Efficiency without Sacrifice
By Callum BorchersApril 13, 2023 12:01 am ETThe Nanit baby monitor uses a high-tech camera and software to track an infant’s sleep habits. It is like a $249 AI parent … Continue reading ‘In a Worker vs. Bot Battle, Humans Outsell AI’
As humans, especially U.S. Consumers, we have been trained to choose products based on branding. Branding breeds confidence so we assume that if we have heard of something, it must … Continue reading The Obvious Choice Isn’t Always the Right Choice
Albert Einstein said, "“If you judge a fish by its ability to climb a tree, it will think it’s stupid.” Fish are actually pretty smart in their own environment. The … Continue reading Ask The Right Questions
Every good business person needs to look back each year and figure what they learned so they can improve during the next year. This is true for people and businesses. … Continue reading Learning from 2022
2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem to have embraced the concept faster than established brands. … Continue reading Could 2023 be the Year of Shoppable Video?
In our business, we evaluate hundreds of different technology companies each year, many of them claiming to to use Artificial Intelligence and/or Machine Learning to drive their technology. Like many … Continue reading Are You an AI Hypocrite?
Too Many Tech Options, We are Here to Help... Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days throughout … Continue reading Everything Sounds the Same, How do I Choose?
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