In a recent episode of The MarTech Matrix Podcast, I had the opportunity to explore a Business Video Platform with David Baker, CEO, co-founder, and Chief Architect of VideoXRM.com. Here’s … Continue reading Maximizing Your Video Content Strategy
Tag: Video
Maximizing Social Media Impact with Dynamic Creative Workflow Platforms
In the realm of social media marketing, content is king, and video is its crown jewel. With the rapid evolution of social media platforms, the demand for high-quality, engaging video … Continue reading Maximizing Social Media Impact with Dynamic Creative Workflow Platforms
Unleashing the Power of Audio Advertising: An Underutilized Goldmine
In the fast-paced world of digital marketing, advertisers are constantly seeking innovative ways to engage with their target audience. From social media to video streaming, the advertising landscape has seen … Continue reading Unleashing the Power of Audio Advertising: An Underutilized Goldmine
Could 2023 be the Year of Shoppable Video?
2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem to have embraced the concept faster than established brands. … Continue reading Could 2023 be the Year of Shoppable Video?
Cogent Partners with Adomni
Adomni is Cogent's newest partner, and we are very excited to introduce them to the Cogent Collective. Adomni is doing for digital out of home what DSP's did for display. They have access to over 400k screens and 35 media types, allowing brands to express themselves any way they want, all over the world. I like to say that this isn't your father's OOH because these messages can be targeted, measured, optimized, and retargeted against in a privacy compliant way. Watch this video to learn how targeting and measurement works in DOOH.
