It's the UK's... As heads of marketing, we’re constantly seeking the next big thing to stay ahead of the curve. Recently, I had the pleasure of delving into a transformative … Continue reading It’s Not Google’s Fault
Category: Performance Media
Performance marketing across CTV, audio, paid social, DOOH, and direct mail.
Retailers Are Turning Into Media Powerhouses
As eCommerce professionals, we're always on the lookout for innovative strategies to boost revenue and optimize our operations. In a recent episode of The MarTech Matrix podcast, host Sean Simon … Continue reading Retailers Are Turning Into Media Powerhouses
Media Measurement Tools Require a Strategy
In the evolving landscape of digital marketing, brands are continually searching for effective ways to measure the impact of their advertising efforts. Two dominant approaches have emerged: Incrementality Measurement and … Continue reading Media Measurement Tools Require a Strategy
The Rise of Audio Media: A Goldmine for Targeted Advertising
The audio media channel, once a niche market, has exploded in popularity, becoming a dynamic platform for advertisers seeking to engage with specific audiences. As Pete Jimison highlighted in his … Continue reading The Rise of Audio Media: A Goldmine for Targeted Advertising
The Current State of CTV Advertising and Opportunities for Performance Marketers
The Rise of CTV Advertising Connected TV (CTV) advertising is undergoing a transformative phase, driven primarily by the shift away from traditional television viewing towards more affordable streaming options. This … Continue reading The Current State of CTV Advertising and Opportunities for Performance Marketers
The New Frontier: Digital Out of Home Advertising
In the ever-evolving landscape of advertising, Digital Out of Home (DOOH) advertising is breaking new ground. Once confined to static billboards and posters, outdoor advertising has undergone a digital revolution, … Continue reading The New Frontier: Digital Out of Home Advertising
Tuning Into the Future of Audio Advertising
As the digital landscape continues to evolve, audio advertising, encompassing both streaming platforms and podcasts, has emerged as a dynamic channel for engaging with audiences. Despite its potential, the industry … Continue reading Tuning Into the Future of Audio Advertising
The Essential Role of Mixed Media Optimization Platforms in Streamlining Media Planning
In the fast-paced world of advertising, efficiency is key. Advertisers constantly seek innovative ways to reach their target audience effectively while maximizing their return on investment (ROI). One of the … Continue reading The Essential Role of Mixed Media Optimization Platforms in Streamlining Media Planning
Maximizing Social Media Impact with Dynamic Creative Workflow Platforms
In the realm of social media marketing, content is king, and video is its crown jewel. With the rapid evolution of social media platforms, the demand for high-quality, engaging video … Continue reading Maximizing Social Media Impact with Dynamic Creative Workflow Platforms
Lowering CAC Without Cookies
You have already driven users to your website. They have expressed interest in your products. You paid to get them there. And then they leave... Now you have to try … Continue reading Lowering CAC Without Cookies
