It's the UK's... As heads of marketing, we’re constantly seeking the next big thing to stay ahead of the curve. Recently, I had the pleasure of delving into a transformative … Continue reading It’s Not Google’s Fault
Category: Industry News
Commentary on MarTech and ad tech industry developments.
Measurement Is At Stake When CPRA Takes Effect
Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and Incrementality Measurement is the only way to prove media effectiveness … Continue reading Measurement Is At Stake When CPRA Takes Effect
The Metaverse: Why Should You Care
The Metaverse: What, Why, and HowWhat Exactly is the Metaverse?Is the Metaverse a thing? A Place? A state of mind? The answer is yes. "The Metaverse" is one of those … Continue reading The Metaverse: Why Should You Care
Apple Didn’t Kill Facebook Measurement. It was already broken..
Just before its huge earnings miss was attributed to Apple’s privacy restrictions, Meta published this article encouraging advertisers to run incrementality experiments to get an accurate read on Facebook campaigns … Continue reading Apple Didn’t Kill Facebook Measurement. It was already broken..
