It's the UK's... As heads of marketing, we’re constantly seeking the next big thing to stay ahead of the curve. Recently, I had the pleasure of delving into a transformative … Continue reading It’s Not Google’s Fault
Tag: Attribution
Retailers Are Turning Into Media Powerhouses
As eCommerce professionals, we're always on the lookout for innovative strategies to boost revenue and optimize our operations. In a recent episode of The MarTech Matrix podcast, host Sean Simon … Continue reading Retailers Are Turning Into Media Powerhouses
Media Measurement Tools Require a Strategy
In the evolving landscape of digital marketing, brands are continually searching for effective ways to measure the impact of their advertising efforts. Two dominant approaches have emerged: Incrementality Measurement and … Continue reading Media Measurement Tools Require a Strategy
The Current State of CTV Advertising and Opportunities for Performance Marketers
The Rise of CTV Advertising Connected TV (CTV) advertising is undergoing a transformative phase, driven primarily by the shift away from traditional television viewing towards more affordable streaming options. This … Continue reading The Current State of CTV Advertising and Opportunities for Performance Marketers
The Essential Role of Mixed Media Optimization Platforms in Streamlining Media Planning
In the fast-paced world of advertising, efficiency is key. Advertisers constantly seek innovative ways to reach their target audience effectively while maximizing their return on investment (ROI). One of the … Continue reading The Essential Role of Mixed Media Optimization Platforms in Streamlining Media Planning
From Audio Ads to Programmatic Direct Mail: The Power of Multichannel Marketing
In today's digital age, consumers are bombarded with marketing messages from multiple channels, including social media, email, audio ads, and more. While some marketers focus on a single channel, savvy … Continue reading From Audio Ads to Programmatic Direct Mail: The Power of Multichannel Marketing
Measurement Is At Stake When CPRA Takes Effect
Takeaway: CCPA & CPRA are in full effect and fines are being leveraged. Practically speaking, MTA is officially dead and Incrementality Measurement is the only way to prove media effectiveness … Continue reading Measurement Is At Stake When CPRA Takes Effect
3 Ways to Make the Most out of PDM During the Holidays
While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of unpredictability for businesses and marketers. An uncertain economy, rising CPM … Continue reading 3 Ways to Make the Most out of PDM During the Holidays
Attribution & Targeting Just Got Harder
Late last month Firefox released support to strip tracking parameters from the URL. This has been in the works for a while and is part of their Enhanced Tracking Protocol. For … Continue reading Attribution & Targeting Just Got Harder
Measure to Grow
Measure To GrowMeasure to grow yours or your clients business. Too often, brands and agencies measure something for the sake of having something to present in a meeting. Or even … Continue reading Measure to Grow
