Listen to the podcast What do you get when you combine a Philly Eagles fan, a marketing agency founder, and an Amazon-savvy strategist? A no-nonsense, tell-it-like-it-is marketing pro who just … Continue reading Amazon & Direct Sales A Balancing Act
Category: eCommerce
Brand-side eCommerce strategy, operations, and growth conversations.
Inside Fluevog Shoes’ Unique eCommerce Journey – Lessons for Marketing and eCommerce Leaders
Listen to the podcast In a recent episode of The MarTech Matrix Podcast, Sean Simon sat down with Luiza Libardi, Head of eCommerce and Marketing at Fluevog Shoes, to explore … Continue reading Inside Fluevog Shoes’ Unique eCommerce Journey – Lessons for Marketing and eCommerce Leaders
Unlocking Growth in High-End E-Commerce with Mike Cantafio, fmr eCommerce Director @ Breeo
Listen to the podcast In a recent conversation on The MarTech Matrix podcast, we had the pleasure of speaking with Mike Cantafio, the former Director of eCommerce at Breeo Smokeless … Continue reading Unlocking Growth in High-End E-Commerce with Mike Cantafio, fmr eCommerce Director @ Breeo
Navigating eCommerce and Marketing Synergy with Aaron Zagha, CMO of Newton Baby
Listen to the podcast In a recent episode of The MarTech Matrix podcast, we had the pleasure of hearing from Aaron Zagha, CMO at Newton Baby, as he discussed the … Continue reading Navigating eCommerce and Marketing Synergy with Aaron Zagha, CMO of Newton Baby
Owning the Sales Channel: Easy App Tech for Brands
In today’s fast-paced digital landscape, the e-commerce sector is constantly evolving. As Heads of eCommerce, we’re always seeking innovative solutions to enhance customer experiences and drive sales. Recently, on an … Continue reading Owning the Sales Channel: Easy App Tech for Brands
Headless Commerce: When to Make the Leap
In the rapidly evolving world of e-commerce, businesses are constantly seeking ways to enhance their online presence, improve customer experience, and boost their sales metrics. One of the most talked-about … Continue reading Headless Commerce: When to Make the Leap
Many Loyalty Programs are Getting it Wrong!
Once upon a time, in the bustling world of retail, there was a common misconception that bombarding customers with daily emails was the golden ticket to securing their loyalty and … Continue reading Many Loyalty Programs are Getting it Wrong!
Merchandising Magic: From Manual to Automatic
In the ever-evolving landscape of e-commerce, businesses are constantly seeking innovative ways to enhance the customer experience and streamline the online shopping process. A key challenge that many face is … Continue reading Merchandising Magic: From Manual to Automatic
Conversion Rate Optimization: Predictive and Personal
In today's digital age, where the cost of customer acquisition is continually rising and the effectiveness of traditional marketing strategies is waning, businesses are in dire need of innovative solutions … Continue reading Conversion Rate Optimization: Predictive and Personal
Enhancing E-commerce Margins through Second-Party Data and Monetized Dead Space
In an era where personalization and efficient use of digital real estate are paramount, e-commerce brands are increasingly leveraging second-party data to tailor consumer experiences and monetize underutilized website areas. … Continue reading Enhancing E-commerce Margins through Second-Party Data and Monetized Dead Space
