Brand-side eCommerce strategy, operations, and growth conversations.
Amazon and Instacart are two of the most popular online platforms for ecommerce retailers. With more people shopping online than ever before, these platforms have become essential for businesses looking … Continue reading Maximizing Sales on Amazon and Instacart: Expert Tips and Strategies
Live shopping has become one of the hottest trends in ecommerce, and for good reason. By allowing retailers to showcase their products in real-time and interact with customers in a … Continue reading Unlocking the Power of Live Shopping: A Guide for Ecommerce Retailers
Ecommerce has become an essential part of our lives, especially since the COVID-19 pandemic hit. With the rise of online shopping, ecommerce retailers are constantly seeking new and innovative ways … Continue reading The Future of Ecommerce: Top Emerging Technologies to Watch in 2023
Tom and I saw each other in person for the first time in 3 years, before we even launched Cogent. It was the perfect place for us to connect. Being … Continue reading ShopTalk: Technology Galore
As an emerging technology marketing and ecommerce promoter, Cogent understands the importance of maintaining a high level of competitiveness to drive sales on popular online marketplaces such as Amazon and … Continue reading Improving Marketplace Sales w/AI
eCommerce's single biggest problem is returns! If you work within eCommerce, you are likely nodding your head right now. On average, 20-30% of purchases made online will be returned while under 9% … Continue reading Cogent Spotlight: Reducing Returns
I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store while on a business trip. I was perusing … Continue reading Personalized Shopping Experiences
When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful physical locations in high-end, high traffic shopping areas. … Continue reading Your Website is Your Flagship Store
Want to see improvements to your bottom line? Then you need to stop focusing only on chasing new customers and pay attention to the ones you have.That’s not to say … Continue reading 3 Customer Retention Strategies for eCommerce Brands
Individualization for Higher CR, AOV, Repeat PurchasesThere has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, sometimes unspoken and sometimes not. Marketers tend to look at … Continue reading Individualization for Higher CR, AOV, Repeat Purchases
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