Brand-side eCommerce strategy, operations, and growth conversations.
Artificial Intelligence: Your Marketing and eCommerce FriendThe Most Overused Term in Marketing and eCommerce?As the co-manager of an innovation lab, we get to speak with Entrepreneurs all the time about … Continue reading Artificial Intelligence: Your Marketing and eCommerce Friend
If you have been reading our newsletters over the last couple of years, you may have noticed that I am a big believer in what's old is new again. Over … Continue reading Personal Connections in eCommerce
Provide Your Shoppers What They Need to Convert BEING ABLE TO SATISFY THE CONSUMER IN REAL-TIME MAKES FOR BETTER CUSTOMER EXPERIENCE AND BOTTOM-LINE RESULTS Summary Post-covid, ecommerce is expected to … Continue reading AI POWERED ECOMMERCE GIVES RETAILERS A PROFIT BOOST
Is your media plan driving incremental sales? Which channels are driving the most? How much further can you push the positive incremental channels? Measured answers these questions in a way that MTA can't. We will also learn how important a content marketing strategy can be if you want to sell more products and build loyalty. How has COVID changed media consumption? And how will brands and publishers manage data and their relationships to build trust and grow revenue?
In this post, we will discuss the importance of a personalized shopping experience in eCommerce and how physical retail can emulate some digital tactics. Additionally, we will discuss Google's stranglehold on our industry, how important diversification is in your supply chain and marketing, and the potential for retailers to capitalize on ad revenue from their traffic. And, is gaming the next frontier for marketing?
In the post we will discuss the changes happening to our ecosystem and how important it will be to prepare. Finding new performance channels, optimizing SEO with content, and building brand loyalty will be keys to success in 2021.
FindMine is Cogent's newest partner, and we are very excited to introduce them to the Cogent Collective. FindMine's AI and Machine Learning technology helps Merchandisers and Marketers show shoppers how to best utilize their merchandise, increasing incremental revenue. Traditionally this has been done manually in store by employees or by Merchandisers on a select set of products. The larger a product catalog, the more possibilities there are for various combinations and this is a revenue opportunity for brands and retailers. FindMine streamlines this process via their API's allowing Merchandisers to generate thousands of combinations in seconds. These "Completed Looks" can be leveraged on PDP pages, in email, and within ad units.Â
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