Personalization can mean different things to different people. This can start with marketing messages and end with the follow up email from a purchase made. There are several things brands … Continue reading Personalization & Data
Tag: Personalization
Personalizing Audio
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully understand who your customers are from a 360 degree … Continue reading Personalizing Audio
Is it Personalization or Contextualization?
Is it Personalization or Contextualization?How Important is Personalization?As an industry, we have overused the term "personalization" to a point where it has lost its meaning and purpose. Now, changes in … Continue reading Is it Personalization or Contextualization?
Partner Spotlight: Frequency
Have you been considering streaming audio and podcasts as a way to expand your reach and connect with your customers where they are spending more and more time? Does the channel seem too large to manage? Have you had experience in radio and feel like the CPM's are too high? Frequency can help you streamline your expansion into audio, make the entire process easy and manageable, and help bring down your overall CPM's while increasing performance. In this blog post, we will also discuss Apple, Identifiers, and how important personalization is to growing your business.
Partner Spotlight: FindMine
In this post, we will discuss the importance of a personalized shopping experience in eCommerce and how physical retail can emulate some digital tactics. Additionally, we will discuss Google's stranglehold on our industry, how important diversification is in your supply chain and marketing, and the potential for retailers to capitalize on ad revenue from their traffic. And, is gaming the next frontier for marketing?
