Performance marketing across CTV, audio, paid social, DOOH, and direct mail.
I recently had the pleasure of being a guest on the "Performance Delivered" podcast. The topic of discussion was very timely and something that we discuss daily with our members. … Continue reading Are you tapping into the full potential of zero and first-party data
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully understand who your customers are from a 360 degree … Continue reading Personalizing Audio
Over the past decade, data privacy lawsuits targeting large global tech platforms have become increasingly more frequent. So much so that now most of us just raise an eyebrow at the tremendous … Continue reading Are Your AdTech Vendors’ Data Practices Putting You At Risk?
As with many things in our industry, what is old is new again. For the last decade, Marketers have been laser focused on performance marketing and rightfully so. Since the … Continue reading The Next Big Thing is Old but with 4% CTR’s
While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of unpredictability for businesses and marketers. An uncertain economy, rising CPM … Continue reading 3 Ways to Make the Most out of PDM During the Holidays
We are all familiar with the changes within the digital advertising ecosystem, but just to recap: 3rd party cookie deprecation IDFA deprecation iOS data sharing restriction/App Tracking Transparency (Apple ID not shared … Continue reading It’s Not Entirely Facebook’s Fault
Late last month Firefox released support to strip tracking parameters from the URL. This has been in the works for a while and is part of their Enhanced Tracking Protocol. For … Continue reading Attribution & Targeting Just Got Harder
“This article was originally posted on PebblePost.com”Connecting with Consumers at Home in a Cookieless WorldIt’s no secret that third-party cookies are on the way out—and with them go one of … Continue reading Connecting with Consumers at Home in a Cookieless World
Innovation in AudioAre You Ready to Scale Your Audio Efforts?Audio is one of those channels that old but yet new again. For decades, radio was only available on your AM/FM … Continue reading Innovation in Audio
Please join us for a 1:1 interview with Pete Jimison, CEO of Frequency. We will discuss what led Pete to start Frequency, how the landscape has evolved and what the … Continue reading Cogent Conversations: Audio Advertising – Past, Present, and Future
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