Have You Heard?I am sure that most of you know that audio is the hottest new, old channel for content today. As Marketers know, in order to be successful in … Continue reading Audio Is Hot
Category: Performance Media
Performance marketing across CTV, audio, paid social, DOOH, and direct mail.
Partner Spotlight: Frequency
Have you been considering streaming audio and podcasts as a way to expand your reach and connect with your customers where they are spending more and more time? Does the channel seem too large to manage? Have you had experience in radio and feel like the CPM's are too high? Frequency can help you streamline your expansion into audio, make the entire process easy and manageable, and help bring down your overall CPM's while increasing performance. In this blog post, we will also discuss Apple, Identifiers, and how important personalization is to growing your business.
Cogent Partners with Adomni
Adomni is Cogent's newest partner, and we are very excited to introduce them to the Cogent Collective. Adomni is doing for digital out of home what DSP's did for display. They have access to over 400k screens and 35 media types, allowing brands to express themselves any way they want, all over the world. I like to say that this isn't your father's OOH because these messages can be targeted, measured, optimized, and retargeted against in a privacy compliant way. Watch this video to learn how targeting and measurement works in DOOH.
